My Magic Mud Whitening Toothpaste - Cinnamon Clove is the first toothpaste to combine activated coconut shell charcoal and bentonite clay for a bright sparkling smile! Made with 95% certified organic ingredients and is fluoride-free, this toothpaste is the perfect partner with My Magic Mud Tooth Powder! Containing all the benefits of charcoal in a handy natural toothpaste. And yes it's black in colour but cleans like a machine!
Directions: Apply generous amount on damp toothbrush bristles. There are no foaming agents so toothpaste may dissolve a little while brushing, this is totally normal. Brush thoroughly for two minutes. Clean off toothbrush bristles and rinse mouth. Then brush tongue with clean bristles and don’t forget to floss.